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Sabina Brauner

Sabina Brauner has been living in the Rhine-Main area for more than 15 years and for the longest time in her desired district of Bornheim "because it connects village, city and conviviality in the most livable sense" for her. Nobody strolls through the world with such open eyes as the native of Lower Saxony, who prefers to share her discoveries with her fellow human beings on the Internet. The American and political scientist founded the blog "So nur in Frankfurt" in 2007 and is also Frankfurt's first over 40 fashion blogger on "Oceanblue Style". Here she writes mainly about lifestyle and fashion.

Fashion, art and pop-up stores

11.11.2018 | 11:00 Clock | Fashion
Fashion, art and pop-up stores
Fashion, art and pop-up stores
Fashion, art and pop-up stores

Peng, another new Pop-up Store. But not just any, no no. But I'd like to know.

Have you always wondered what these pop-up locations are all about? What's the attraction?

November is quite exciting when I look at what has suddenly appeared in our city.

This is the essence of a pop-up store: the temporary operation in a vacant business space. But it must not only be about fashion.

Recently in summer we had the Cool evening location in the Allerheiligenviert, the Yard. Short-term and temporary. The advantage: surfaces can be used, exciting ideas converted, trends be tested out.

Very funny I find that we had a Kreppel Pop UP in Frankfurt at the beginning of the year even…in time for the Karneval.

Laut „Absatzwirtschaft“ the retail trade needs innovative and efficient sales models. Pop-up stores are temporary shop units that stage products in a surprising and cost-effective way to attract customers' attention. And also the City of Frankfurt uses this unbeatable advantage quite purposefully, in order to develop with creative impulses, our districts .

If the goal of a pop-up is to attract the attention of customers with a bang, then the latest pop-up in Goethestraße of the Berlin design label MARCELL VON BERLIN, has already had a brilliant start.

Pop-up Goethestraße: Berlin meets Frankfurt

The successful start is not only ensured by the provocative clothing that connects Berlin street art with haute couture. But also urban art on the first floor of the store. Urban Art under the motto #FuckFame has exhibited the artist trio Ron Miller there.

Last Thursday celebrated the Creme de la Creme of German fashion (InStyle, FAZ, Modepilot, Gala, etc., etc.) the opening with a roaring party . And you can believe me, not some so-called influencers are setting themselves up there in scene.  No, the DJ of the mega-announced Berlin club, Berghain, created the atmosphere.

That night Berlin met Frankfurt, and I can assure you that we delivered an unforgettable party to the capital city dwellers! The remarks the next day in the social networks ranged from “What kind of night“ to “Everyone but the fringe and the band“ - so, can Frankfurt celebrate or can Frankfurt celebrate???? ;-)

Another pop-up in the rather young opera quarter in the Neue Rothhofstraße is also charming. The popular and respected German fashion label Dorothee Schumacher has temporarily settled there. Target group? All working women from the surrounding office buildings.

The tick at the Pop-up Store is that I have to hurry to look at, sniff in or even buy because the shops are only there temporarily. For example, I missed the streetwear label BHFSVRTL. That's not gonna happen to me now. Because I really want to see the edgy clothes of MARCELLVONBERLIN and the art of Ron Miller again in daylight. I like the socks from the Capsule Collection “Red Lips“ very much, they have the typical provocative pattern, and are also a nice gift. Christmas Eve is in 45 days!

Do you like to look at pop-ups? Where do you prefer to shop?

Dorothee Schuhmacher, Neue Rothofstraße 17-19,

MARCELL VON BERLIN, Goethestraße 31-33

So November is fun
Small, but oho - Die kleine Metropole Frankfurt

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