- Advertorial -
Tradition is beautiful and sometimes it is important to remember it. But looking back should never stand in the way of taking big steps forward. Glaabsbräu has successfully mastered the difficult balancing act between tradition and innovation. The brewery, founded in 1744 and thus the oldest in southern Hesse, was able to celebrate a major anniversary in 2019: The 275th birthday of the family business was celebrated with a glittering party in Seligenstadt. But at Glaabsbräu we do not rest on the successes of the past, but build on them with new ideas and the courage to change. And so the brewery completely reinvented itself four years ago.
2015 a completely new brewing plant was created, making Glaabsbräu one of the most modern and innovative breweries in Germany. A new market presence and a new brewing philosophy are also among the new cornerstones of the company. Glaasbräu attaches great importance to brewing its beers in a completely natural way and therefore more demanding than the Purity Law. No chemicals, long maturing time and natural aroma hops! </The consumer tastes and appreciates this.</p>
With a mixture of cross-generational experience and the courage to innovate, Glaabsbräu has established itself in recent months as a kind of start-up with tradition. The attractive expansion of the product range also made a significant contribution. In addition to classic, partly award-winning varieties such as Pilsner, Hefeweizen, Naturradler, Export or Kristallweizen, Glaabsbräu also offers craft beers such as "Vicky loves Pale Ale" or the excellent "Hopfenlust" and "Reifeprüfung". A special highlight, which underlines the brewery's innovative spirit particularly well, is the seasonal, regionally inspired beer mix drink "Glaab´s Grie Soß". In 2020 a second Hessian brewing speciality is to be launched on the market.
You can see for yourself how all these delicious beers are made. Because Glaabsbräu regularly offers exciting tours of the brewery. Here, too, the traditional company relies on a versatile range of products that offers the right thing for every taste and every occasion. There is the Classical Brewery Tour, where visitors can immerse themselves in the exciting history of the private brewery in about two hours and then experience first-hand how the beers are brewed. Of course there is also a beer tasting and to taste it directly at the tank - the so-called "Zwickel" - is something special for every beer lover. A really beautiful and interesting guided tour, in which the mixture of tradition and modern brewing art can be experienced in an entertaining way.
If you want to let your taste buds get their money's worth during a guided tour, you should choose the Brewmaster Tasting. In addition to an insight into the new brewery, twelve beers - in-house and foreign - will be tasted under the guidance of Julian Menner, master brewer and member of the German national team of beer sommeliers. Anyone who loves beer has surely dreamed of such a possibility for a long time.
Dreamy is also the Magical Brewing Experience, where the magician Thorstein Gerstentreiber makes the tour through the brewery an evening full of magic and supernatural phenomena. The guided tour, which takes place every 2nd and 4th Friday of the month, is not only informative, but also amazes the visitors.
If you want to experience something really special, choose the brewing experience - with a ride in the Glaabsbräu covered wagon. This tour does not only include the family exhibition and the new brewery with tasting afterwards. In a covered wagon you will then also go through the picturesque Seligenstadt - simply beautiful!
You see, the brewery tours at Glaabsbräu in Seligenstadt are a very special brewing experience! All further information, dates and booking options can be found at https://glaabsbraeu.de/brauereifuehrung/