- Advertorial -
Tradition is beautiful and sometimes it is important to remember it. But looking back should never stand in the way of taking big steps forward. Glaabsbräu has successfully mastered the difficult balancing act between tradition and innovation. The brewery, founded in 1744 and thus the oldest in southern Hesse, was able to celebrate a major anniversary in 2019: The 275th anniversary of the family business was celebrated with a glittering party in Seligenstadt. But Glaabsbräu does not rest on the successes of the past, but builds on them with new ideas and the courage to change. And so, four years ago, the brewery completely reinvented itself.
2015 a completely new brewing plant was created, making Glaabsbräu one of the most modern and innovative breweries in Germany. A new market presence and a new brewing philosophy are also among the new cornerstones of the company. Glaasbräu attaches great importance to brewing its beers in a completely natural way and therefore more demanding than the purity law. No chemicals, a long maturing time and natural aroma hops!
That's what the consumer tastes and appreciates.
With a mixture of cross-generational experience and the courage to innovate, Glaabsbräu has been able to establish itself in recent months as a kind of start-up with tradition. The attractive expansion of the product range has also contributed significantly to this. In addition to classic, partly award-winning varieties such as pilsner, Hefeweizen, Naturradler, Export or Kristallweizen, Glaabsbräu also offers craft beers such as "Vicky loves Pale Ale" or the excellent "Hopfenlust" and "Reifeprüfung". A special highlight, which underlines the brewery's innovative spirit particularly well, is the seasonal, regionally inspired beer mix drink "Glaab´s Grie Soß". In 2020, "Glaab´s Stöffche", a second Hessian brewing speciality, was launched on the market.
How all these delicious beers are made, you can see for yourself, by the way. Glaabsbräu regularly offers exciting tours through the brewery. As a rule, the traditional company also offers a wide range of tours, with something for every taste and every occasion. However, in times of the Corona pandemic, the offer must unfortunately be reduced somewhat. The classical brewery tour, during which visitors can immerse themselves in the exciting history of the private brewery and then experience first-hand how the beers are brewed, takes place in compliance with the Corona hygiene regulations, in a shortened form and with a reduced number of participants (10 - max. 15 persons). A really beautiful and interesting guided tour, where the mixture of tradition and modern brewing art can be experienced in an entertaining way.</You can also look forward to the other guided tours as soon as they are available again:</If you would like to let your taste buds get their money's worth during a guided tour, you can choose the <strong> Brewmaster Tasting>/strong>. In addition to an insight into the new brewery, twelve beers - both home-brewed and foreign - will be tasted under the guidance of Julian Menner, master brewer and member of the German national team of beer sommeliers. Anyone who loves beer must have dreamed of such a possibility for a long time.
Dreamy is also the Magical Brewing Experience, where the magician Thorstein Gerstentreiber turns the guided tour through the brewery into an evening full of magic and supernatural phenomena. The guided tour, which takes place every 2nd and 4th Friday of the month, is not only informative, but also amazes the visitors.
Whoever wants to experience something really special, chooses the brewing experience - with a ride in the Glaabsbräu covered wagon. This tour does not only include the family exhibition and the new brewery with subsequent tasting. In the covered wagon you will also take a tour of the picturesque Seligenstadt - simply beautiful!
You see, the brewery tours at Glaabsbräu in Seligenstadt are a very special experience!</All further information, the current hygiene concept and booking options can be found at:<a href="https://glaabsbraeu.de/brauereifuehrung/" target="_blank" rel="noopener">