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ALEX has a big heart for children

29.11.2016 | 16:11 Clock | Culinary
ALEX has a big heart for children

The popular comic duo Fix&Foxi presents children's dishes and play fun in Germany's most family-friendly leisure gastronomy company
The all-day gastronomy concept of the 39 German ALEX and 4 Brasserie companies is aimed at all age groups and aims to convey relaxation and a good mood. ALEX has one target group in particular in mind: Children and parents. For the first time, the experience gastronomer has created his own children's menu for them. Sympathetic ambassadors of this lovingly designed card are the comic heroes Fix&Foxi, known to young and old. Since mid-November they have been providing fun comics and illustrations, games, puzzles and painting templates for the little ones and a relaxed stay with their parents. The booklet contains seven dishes specially created for children, such as chicken nuggets with fries or bionudles in tomato sauce. It goes without saying that children's favourite desserts such as jelly and ice cream should not be missing.
Family friendliness is not new on the ALEX agenda and is not just lip service. For the fourth time in a row, the restaurateur was honoured as “Germany's most family-friendly leisure gastronomy company“ (study by Welt am Sonntag and Frankfurt Goethe University). Particularly impressive was the fact that children are treated as full guests, all drinks are placed in the middle of the table, there is enough space for prams and of course changing tables. Those extras that make ALEX family and child-friendly. And which are now ideally complemented by the new cooperation with Your Family Entertainment AG, the licensor of the two adorable foxes Fix&Foxi.
More info on and

About ALEX, Brasserie and ALL BAR ONE

Mitchells & Butlers plc. was founded in 1898. The leading operator of pubs and restaurants in Great Britain (around 1,600 outlets, including brands such as All Bar One, Vintage Inn, Harvester, Toby Carvery) recorded sales of £2.1 billion (previous year: £1.97 billion) in 2015 (to September 30). At the beginning of 1999, the German ALEX Group was taken over and since then has been continuously expanded and supplemented by further concepts. Mitchells & Butlers Germany GmbH, Wiesbaden (Managing Director: Bernd Riegger), is responsible for the management of these inno­vative leisure catering concepts, which now comprise 44 establishments (ALEX, Brasserie, All Bar One). With 1,895 employees, it generated sales of 101.4 million euros in 2015 (31 December) (previous year: 93.1 million euros). Since 2004, Mitchells & Butlers has occupied one of the top three places among the top-selling leisure gastronomy companies in the German system gastronomy segment.

ALEX has received numerous awards in its gastronomy segment. Customer rating “very good“ and testers” in the “ food and beverage” category compared with 23 national leisure catering companies (independent study by ServiceValue, 2012); one of the two best employers within the leisure catering industry”;mie and one of the top employers in Germany (independent study by Focus and Xing, 2013); “Family­friendliest company“ within the leisure gastronomy sector (independent study by Goethe University Frankfurt, Welt am Sonntag and ServiceValue, winner 2013, 2014 and 2016, gold medal 2015).

39 ALEX, 4 brasseries, 1 ALL BAR ONE in 35 German cities

More info via www.dein-alex.debsp; and

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