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Consumers vote Yellow Pages into the top 3 of the best online portals in Germany

19.05.2020 | 15:59 Clock | Business
Consumers vote Yellow Pages into the top 3 of the best online portals in Germany

In the customer service sector, the specialist for business directory offers reaches the first place.

Yellow Pages has been awarded with the award "Germany's Best Online Portals 2020" . Within the scope of a representative consumer survey conducted by the German Institute for Service Quality and the news channel n-tv, a total of 624 online portals from 53 industry categories were evaluated on the basis of more than 40,000 customer votes. The subject of the survey was customer satisfaction in the areas of range and service, customer service and internet presence, which were divided into further criteria such as quality and variety of the services offered, friendliness and advisory competence in customer enquiries or information content and user-friendliness of the website. The willingness of customers to recommend the site to others was also surveyed.

Yellow Pages was voted by consumers into the top 3 of the best online portals in Germany in the category business directories. The specialist for business directory offers took first place in the customer service category. "For us, the award ‚Germany's Best Online Portals' is a very important distinction, as it reflects the actual satisfaction of consumers. The placement of Yellow Pages in the top 3 shows us that we meet the wishes of our customers with our offer. Of course, we are particularly pleased about the extremely positive feedback from consumers regarding the advisory skills and friendliness of our employees in the publishing houses," says Uwe Breier, Managing Director of Gelbe Seiten Marketing Gesellschaft.

As the most comprehensive business directory in Germany, Gelbe Seiten offers consumers a large digital and online range of products and services that is constantly being developed further. Features such as the online guides or the placement service provide users with practical tips and offer concrete assistance for many everyday situations. With just a few clicks, consumers can find quality-tested services in their area or have an offer created directly. The focus is always on user-friendliness, which is reflected in the clear structure of the website and online features as well as in the ease of use.

About Yellow Pages
Yellow Pages is jointly published by DTM Deutsche Tele Medien and 15 Yellow Pages publishers. As a specialist for business directory services, the publisher-GbR ensures that the diverse contents of Gelbe Seiten are available to users as a book, online and mobile via as well as, among other things, as apps for smartphones and tablets and are continuously developed further. In 2019, Yellow Pages products recorded approximately 637 million cross-media uses*. The Yellow Pages is a protected word mark registered in Germany under the Gelbe Seiten Zeichen-GbR. There is also trademark protection for the Gelbe Seiten Zeichen-GbR for an abstract use of the colour yellow.

*Source: "GfK Study on the Use of Directory Media 2019"; representative survey of 16 thousand people aged 16 and over, commissioned by: Gelbe Seiten Marketing GmbH, Das Örtliche Service- und Marketing GmbH, Das Telefonbuch-Servicegesellschaft mbH.

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