Great joy among retailers and tradespeople on Leipziger Strasse and at the Bockenheim Aktiv trade association: The Hesse trade association has awarded the shopping street in Bockenheim the quality mark ‚Generation-friendly shopping‘. "This seal of quality naturally makes us proud," says Holger Wessendorf, chairman of the trade association. "This is a real appreciation and we are of course recognized by the customers." Therefore, the quality mark is very good for a street such as Leipziger Strasse, which is the first certified shopping street to be awarded the Schweizer Strasse in 2017, and is now followed by Leipziger Strasse as the second. Markus Frank, Head of the Department of Economic Affairs, was particularly pleased that this is also located in Frankfurt. Together with Joachim Stoll, Chairman of the Frankfurt Trade Association, he officially handed over the quality mark to Holger Wessendorf in a festive round. The butchery Waibl was chosen as the venue for the award ceremony, which was named one of the best butcheries in Germany. Kai Waibl is one of the tradespeople who have shown enormous commitment to their street and to whom the quality mark is owed.
Frank underlined the significance of the award: "In times of demographic change and digitalisation that affects all sectors, the retail trade is faced with the challenge of sustainably meeting the changing customer demands in the future. We were very happy to help Leipziger Strasse achieve this quality feature. Making everyday shopping as comfortable and barrier-free as possible for all customers is exemplary pioneering work for the livable and lovable shopping home Leipziger Strasse", the city council praises the joint initiative.For example, "Generation-friendly shopping" is not only aimed at the elderly, but also at families with prams, people with limited mobility - and simply everyone who enjoys shopping here. 80 % of the shops on Leipziger Strasse meet the requirements for generation-friendly shopping. Among them are many family-run companies, but also large retailers, such as the Zalando outlet. Of course, it is a pity when small, individual shops like the "cardboard nose" close, says Wessendorf. Because they give the road its special character. But large providers such as Zalando are also very good, he said, because they bring people to Leipzig who would otherwise not come and who thus discover the street for themselves.In his speech,
Joachim Stoll emphasised the importance of the quality mark in the course of demographic change and especially the high service concept of the dealerships: "A pronounced service concept and individual assistance can compensate for structural disadvantages of a historically grown inner-city quarter."
Since spring 2010, the quality mark "Generation-Friendly Shopping" has been awarded to retail stores throughout Germany that meet uniform nationwide criteria with regard to the range of products and services offered, access possibilities, shop fittings and service. Following the nationwide launch of the quality label "Generation-Friendly Shopping" in 2010, there are now already a total of 10,389 retailers (including shopping centres and districts) that have received awards for their generation-friendliness. The quality mark was developed jointly by the German Retail Association (HDE), its regional associations and the "Economic Factor Age" initiative.
We would like to congratulate all those responsible for this well-deserved quality mark!