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Frankfurter Zeil also the most popular shopping street in Germany in 2018

18.07.2018 | 08:55 Clock | Shopping
Frankfurter Zeil also the most popular shopping street in Germany in 2018

Frankfurt beats Munich - a few weeks ago this caused a lot of cheers in the Main metropolis. According to real estate company JLL, a leading service, consulting and investment management company in the real estate sector, victory is not limited to football. Frankfurters are also ahead when it comes to shopping. JLL's annual pedestrian frequency count has shown that Frankfurt's Zeil is Germany's most frequented shopping street for the third time after 2012 and 2017. With 14,390 visitors per hour counted between the central squares of Hauptwache and Konstablerwache, Frankfurt's consumer mile took the lead by a narrow margin.

However, there was a slight decline compared to last year, when 14,875 passers-by were counted, 555 more than in Munich's Kaufingerstrasse. Also in this year there is the silver medal for the Munich shopping street with 14,155 pedestrians. With a clear distance and a total of 13,455 pedestrians per hour, Neuhauser Strasse is another Munich location. Dirk Wichner, Head of Retail Leasing JLL Germany, explains the situation of the shopping streets: “The total figures are within the range of annual fluctuations in absolute terms, which proves that the long predicted extinction of inner cities is not taking place, at least in the large and medium-sized cities. One of the reasons for this is that many dealers have recognized the signs of the times. Omni channel strategies offer them the option of offering more exclusive and shopping experience-oriented offerings in a smaller space. As the JLL availability rate for retail shows, this creates new scope for smaller and innovative concepts that have long suffered under the dominance of chain stores. This new variety makes the shopping streets more colourful and attractive again, which people like to accept. But even if the streets are populated, this does not say anything about when and for what people spend their money. Here retail trade and catering trade stand meanwhile in a competitive relation “

Frankfurt also with the luxury miles in the Top 5

With the German luxury miles the Stuttgart Stiftstrasse, as in the past year of JLL prognosticated, clearly increased and so the D?sseldorfer king avenue for the first time the rank out ran. Behind them follow Munich's Maximilianstraße (2,690), Frankfurt's Goethestraße (1,815) on 4th place and the Neue Wall in Hamburg with 1,685 pedestrians.

As in previous years, the number was counted manually at neuralgic points on the shopping streets. Helge Scheunemann, Head of Research JLL Germany, says: „The pedestrian frequency count we carry out is and remains a snapshot. The aim of the survey is to compare peak frequencies nationwide. In addition, their development over the years is to be mapped and an emerging trend recorded. In comparison with the average value of the 5-year and 10-year time series, interesting conclusions can be drawn about the medium- and long-term development of the locations. Measurements by other market participants - partly with other technology and significantly fewer measuring points - also show fluctuations year-on-year, which underlines the importance of long-term observation and comparison with medium- and long-term averages.“

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