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Improved usability and new look for wo.de

09.10.2017 | 09:34 Clock | Service
Improved usability and new look for wo.de

Frankfurt am Main - "What" and "where": two central search fields will determine navigation on the information and booking portal Wo.de in future. For more than a year, the online platform wo.de has been helping business and city travelers plan and book their stays in foreign places. Starting with the search and direct booking option of hotels or restaurants, to the search for events and ATMs in the area. From now on, the search for the best offers and solutions will be even easier for users. By the development of co-operation with the co-operation partners booking.com, HRS, Expedia, Steigenberger hotels, IntercityHotel, ADticket, Eventim, Ticketmaster, Quandoo, the Federal Cartel Office and webmuseen could be improved the reservation services further. The wo.de logo now shines in a new design.

Whoever is looking for a tool that facilitates the planning of trips within Germany, Austria and Switzerland has found support on the online platform wo.de for more than a year. As the operator of the website, the Frankfurt-based Trifels Verlag has now once again optimised the user-friendliness of the site. "We receive a lot of feedback from customers who use wo.de to book hotels and events - or as a quick source of information in between. Based on this feedback, we have now made further adjustments and set new priorities," says Michael Kremer, project manager of wo.de. In the future, the questions "What am I looking for" and "Where" will determine the entire search process. Online Marketing Manager Michael Kremer sees advantages here above all for the search for suitable offers for users of mobile end devices: "No matter whether hotel, event, restaurant, cash machine or petrol station - a short info to the system about what I am looking for and where I am looking for it delivers the suitable results directly. The presentation of the search results has also been further refined. In cooperation with the wo.de partners HRS, booking.com, Expedia, AD Ticket, Eventim, even more detailed information about the offers is now available. The user learns, for example, directly from special offers, from the ratings of the offers by other travelers and much more.

Despite all the usability adjustments, users of the website can still benefit from the extensive interactive map applications. "wo.de is not static. Our goal is to lighten the load for our users and provide them with a website that is fun to use and adapts optimally to their needs. That's why we use all available technologies and enthusiastically follow and analyze new digital trends," explains Michael Meckel, CEO of Trifels Verlag. "By phone and also on social networks such as Facebook, we are in constant contact with our users. In accordance with our motto ‚Continue together', we are open to suggestions, criticism and, of course, praise. We are convinced that this creates trust and provides orientation in the great service jungle." The fact that the wo.de user interface is now also available in Austria and Switzerland under the name MIODAO is also a result of many requests. A lot has also been done to wo.de's brand presence since the relaunch last year: fresh new colors and a new logo now adorn the website.

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