Right on time for the beginning of autumn, toom makes Frankfurt's main shopping street shine in a particularly colourful way: On 4 October, toom opens a pop-up store in the MyZeil shopping center on over 200m². The innovative store concept offers everything a painter's heart desires, from modern wall paints to classic paints and practical accessories. In addition, regular theme days offer space for inspiration, tips for craftsmen or handicrafts.
For three months, the PopUp Store in the “Stadtbunt by toom“ PopUp Store will be all about painting, wallpapering and trying out: The temporary store concept will spotlight toom's diverse colour and renovation range. With this offer toom addresses experienced hobby DIY enthusiasts as well as Do it yourself beginners who are looking for inspiration for their own four walls.
In addition to paints, varnishes and wallpapers, a creative workshop in the store invites visitors to try out all the paints and painting tools on offer every day.
With “Stadtbunt by toom“ the DIY chain is already opening its second PopUp Store. With this format, toom is primarily a source of inspiration and supporting hand for DIY projects: With the store and the colour range, the aim is to offer ideas and creative approaches for interior design. This format is more about reaching new customer groups and showing that toom is more than just a traditional DIY store.
All hobby painters and DIY enthusiasts will find the PopUp Store “Stadtbunt by toom“ from October 4 to December 31 in the shopping center MyZeil, 1st floor.