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The "second chance" for your IKEA furniture

11.07.2019 | 15:45 Clock | Shopping
The 'second chance' for your IKEA furniture
The 'second chance' for your IKEA furniture
The 'second chance' for your IKEA furniture

Things you don't need anymore, you can of course just put on the bulky waste. Or you make others happy with it - and try to resell it!

Environmental management or “Circular IKEA“ is also an important topic at IKEA Germany in the meantime. Under the motto “Second Chance“, IKEA began buying back used furniture in five pilot stores in September 2018 according to certain criteria. Due to the great reactions and lively participation, this service will now be extended to all 53 furniture stores in Germany from 15 July. Christiane Scharnagl, Sustainability Manager at IKEA Germany, comments on the experience gained to date in the five pilot stores: "Our customers are happy to accept the offer and we were able to integrate the service well into the process in the participating furniture stores."The fact that there is a market for used furniture is shown by sales in the treasure trove: Most products find a new owner within two days.

3.5 million products that were no longer available in the regular range found a new owner in the treasure trove in the last financial year 2018. Of these, 55 percent were exchanged goods and 35 percent exhibits. The articles were sold at a discount of around 40 percent.

Not only IKEA is happy that customers are using the new possibilities - NABU (Naturschutzbund Deutschland e.V.) also welcomes the expansion of the service: “Customers who opt for used furniture send a clear signal for environmental protection and nature conservation“, says Leif Miller, Federal Managing Director of NABU.

How does it work exactly?

IKEA has defined around 1,000 items from particularly popular product groups - such as dining tables and chairs, chests of drawers or couch and side tables - that are eligible for buyback. These products are listed in an online portal set up for this purpose. Customers who wish to use the service go to this page via IKEA.de/zweitechance, select the product they wish to return and answer questions about its condition.
Interested parties will then immediately receive a non-binding price proposal - simply, quickly and without further negotiations. With this proposal, the customer then comes together with the assembled product to the furniture store to the return counter. If the condition of the product corresponds to the information provided online, the customer receives a credit card with the value of the price proposal. In principle, only products that are in perfect to good condition are eligible for the buyback.

How is the price determined?

The price at which the product is bought back by IKEA depends on the condition of the product. The suggested price is 30 percent of the new price for a product in at least good condition and 50 percent for a product that is like new. The product is then offered in the repertory at exactly this repurchase price plus VAT. So IKEA does not earn any money at this point.

What is the advantage over selling via e.g. Ebay classifieds?

IKEA does not want to compete with Ebay classifieds or other online platforms. Instead of merely providing the marketplace for a resale, the company wants to take over the entire sales process for the customer, so that the workload is saved. In the end, however, it is all about extending the product's lifetime.

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