The fourth wave has Germany firmly in its grip, a new variant could make the situation even worse and the mood in the country seems to be increasingly heated. There is no question that nerves are on edge everywhere, but it is also clear that we can only get through this crisis together. An important key in the fight against Corona is vaccination. Many people have already been vaccinated, but there are still a lot of people who are critical or opposed to the vaccines. In order to increase the vaccination rate after all, more than 150 companies in Germany have joined forces to promote vaccination with the campaign #ZusammenGegenCorona.
To do this, the familiar claims of the respective companies and brands were changed. "Then go to Netto" became "Then go to vaccinate", Vodafone no longer says "Together we can", but "Together we impf", Penny goes "First to vaccinate", the classic from Persil becomes "Vaccinate: there you know what you have" and the mail order company Otto means. "Vaccinate... I think it's good". Ritter Sport is in the campaign "Quadratisch. Practical. Vaccinated" and Edeka makes it clear: "We love vaccination". These and many other messages are posted today by participating companies under the hashtag #ZusammenGegenCorona. The campaign was thought up by the Berlin advertising agency Antoni, which also has the support of the designated German Chancellor Olaf Scholz.
Frankfurter Trifels Verlag, one of the major telephone directory publishers in Germany, has also changed its claim "Trifels. Together further". To match the campaign, it now reads "Trifels. Inoculate together". For the management of the publishing house the participation in the campaign was a matter of course, because vaccinating is just one of the most important measures in this pandemic to protect not only oneself from a serious disease, but also one's environment.
You can see the film about the campaign at: https://antoni.de/case/150-brands-against-corona/