"Handelsblatt" survey: trustworthy Internet portals like Yellow Pages promise orientation on the Net
Over 35,000 customers have decided: Yellow Pages is one of the best online portals in Germany. A survey of 35,000 customers conducted by the Cologne-based analysis institute Servicevalue on behalf of "Handelsblatt" has shown that Gelbe Seiten is one of the best websites in the "yellow pages" category. Consumers were asked in June 2022 to summarize their expectations, experiences and information from the past 24 months with the respective portals and to assign a score between one and five.
From the responses, the institute calculated an average score for 269 portals in 23 categories, which was 2.09 for Gelbe Seiten. This puts the business directory above the industry mean, making it one of the best online portals in the country.
Online portals make life easier
Search, book, compare, save: Online portals make consumers' lives more convenient and, in the best case, serve as an orientation aid because offers are bundled and filtered there. That's why Internet offerings like that of Yellow Pages are important addresses for customers looking for good and inexpensive products and services.
"The success of online platforms depends above all on one factor: trust," says Dirk Schulte, Managing Director of Gelbe Seiten Marketing Gesellschaft. After all, customers have a certain basic skepticism, especially on the Net. This makes platforms that they have known for a long time all the more important, like Gelbe Seiten: Around 20 million people use Yellow Pages products regularly, 95 percent of users value the business directory as a reputable source of information, and nine out of ten Germans over the age of 16 are familiar with the portal. "The award as the best online portal is further, important proof that consumers continue to place this trust in us, which has been built up over many years," says Dirk Schulte.
Biggest online business directory
Gelbe Seiten provides Germany-wide information from tradespeople, freelancers and institutions with around 3.7 million entries from 4853 industries. With 4.5 million visits per month and a good 40 million searches per year, Yellow Pages is Germany's widest-reach online business directory. 87 percent of users made a purchase from one or more providers after successfully establishing contact. On average, 895 euros are spent on goods or services per purchase. Gelbe Seiten is constantly developing its own online offering.
"For us, the award for best online portal is so valuable because it reflects the actual satisfaction of consumers. This shows us,
that we are meeting customers' wishes with our offering," Dirk Schulte continued.
About Yellow Pages
Yellow Pages is jointly published by DTM Deutsche Tele Medien and 16 Yellow Pages publishers. The publisher GbR ensures that the diverse content of Gelbe Seiten, as a specialist for business directory offerings, is available to users as a book, online and mobile via www.gelbeseiten.de and, among other things, as apps for smartphones and tablets, and is continuously developed further. In 2021, Gelbe Seiten products recorded around 651 million uses* across all media. In addition, Gelbe Seiten is also available as a voice-based Alexa Skill and can be called up with "Alexa, open Gelbe Seiten." The name Gelbe Seiten is a protected word mark in Germany and registered to Gelbe Seiten Zeichen GbR. There is also trademark protection for Gelbe Seiten Zeichen-GbR for an abstract use of the color yellow.
*Source: GfK study on the use of directory media 2021; representative survey of 15.947 people aged 16 and over, July-September 2021
Gelbe Seiten Marketing Gesellschaft mbH
Tel.: 069 2731696 - 205