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Yellow Pages with best customer service

12.08.2021 | 12:04 Clock | Business
Yellow Pages with best customer service

Consumers vote business directory among Germany's best online portals

Over 44,000 consumer votes have decided: Yellow Pages is among Germany's most popular online portals. A population-representative survey of consumers by the German Institute for Service Quality and the news channel n-tv has shown that the customer service of the yellow pages directory is particularly convincing: Here Gelbe Seiten took first place in the category yellow pages.

Search, inform, compare: Internet portals are for many Germans not only advisors, but also problem solvers in many areas of life. Every year, the German Institute for Service Quality and n-tv want to know from consumers which providers are the most popular. Gelbe Seiten was once again honored with the award "Germany's Best Online Portals". Overall, Gelbe Seiten once again landed in the top 4 of the best business directories in the favour of consumers.

Central features of the survey were customer satisfaction in the areas of range and performance, customer service and Internet presence, which were divided into further criteria such as quality and variety of the service offered, friendliness and advisory skills in customer enquiries or information content and user-friendliness of the website. The willingness of customers to recommend the site to others was also queried.

Gauge of quality and scope of services

"For Yellow Pages, the direct opinion of consumers is an important gauge of the quality and scope of services we offer. We are therefore delighted to be among Germany's best online portals again this year," says Dirk Schulte, Managing Director of Gelbe Seiten Marketing-Gesellschaft. The positive assessment by customers is the best proof that the Gelbe Seiten offering continues to meet the wishes and expectations of consumers, Dirk Schulte continues. "Of course, we are particularly pleased that we are at the top in the area of customer service, because the customers are always the focus of our offer."

With 5.9 million visits per month and 61 million searches per year, Gelbe Seiten is the online business directory with the widest reach in Germany. 87 percent of users made a purchase* from one or more providers after a successful contact. On average, 885 euros are spent on goods or services per purchase. Gelbe Seiten is constantly developing its own online offering.

Features such as the online guides or the referral service provide users with practical tips and provide concrete assistance for many everyday situations. With just a few clicks, consumers can find quality-checked services in their area or have an offer made directly. The focus is always on user-friendliness, which is reflected in the clear structure of the website and online features as well as in the ease of use.

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