Craft - This term is popping up more and more, especially in the indulgence sector. It stands for honest craftsmanship, for quality and for enjoyment on a high level. And that is exactly what Jack Daniel`s embodies. After all, every single drop of JACK DANIEL'S Tennessee Whiskey has been produced according to Jack Daniel's unchanged original recipe at the distillery in Lynchburg, Tennessee, since 1866. And it's done with iron-free water from the cave spring, filtered using the "charcoal mellowing" process, and bottled in the American white oak barrels he built himself. What results is a very special taste that can now be enjoyed at a very special event.