Brand Germany – Courage. Ideas. Future.
On 19 February 2026, the marketing community will gather in Frankfurt am Main for German Marketing Day (DMT). Since 1973, the congress has been one of the most important specialist forums in the industry in Germany – a seismograph for trends, strategies and the future of the Germany brand.
As a professional association for marketing management, the Federal Association of Marketing Clubs (BVMC) brings together decision-makers from companies, agencies, the media, academia and start-ups. Speakers on stage include Benjamin Ballensiefen from Kantar, Dina Reit, Managing Director of SK LASER GmbH, entrepreneur and investor Jochen Sengpiehl, Kerstin Köder from SAP SE, Steffen Greubel, CEO of METRO AG, Tim Alexander from Swiss Life, Tina Müller from WELEDA and Ulrich Klenke from Telekom. They will provide insights into brand management between transformation, technology and social responsibility. The highlight of the day will be the festive presentation of the German Marketing Award 2026 in the evening. With this award, the BVMC honours outstanding marketing achievements and sets an example for innovative strength, entrepreneurial courage and forward-thinking in Germany.
