JACK DANIEL'S TENNESSEE FIRE IS THE FIRST SHOT AND THE NEW BRAND-HOT TASTE SENSATION FROM JACK DANIEL'S.
JACK DANIEL'S added a brand new product last fall. JACK FIRE is the new taste experience and the first shot from JACK DANIEL'S. Slightly hot, spicy with cinnamon and surprising sweetness. The slight spiciness makes it the hottest member of the JACK DANIEL'S family, combined with original JACK DANIEL'S Old No. 7 Tennessee Whiskey it remains unmistakably JACK. Well chilled JACK FIRE is enjoyed as a shot and should not be missing at any party!
Since fall 2016, JACK FIRE is available in trendy bars and clubs as well as in retail. Now JACK FIRE comes directly to the scene and provides a red hot FIRE evening. Already in November last year, the FIRE mobile was on the road in Hamburg and let the partygoers taste the hot and spicy shot.
Since May 2017, the FIRE mobile is on the road throughout Germany!
After the FIRE evening tour has already stopped in Hamburg, Berlin, Stuttgart and Munich in the scene,
The FIRE mobile visits Frankfurt on 23 and 24.06.2017. Starting at 8pm, it will make hot stops with JACK FIRE at various hot spots in the city. The JACK FIRE crew will be giving a tasting - anyone who wants to can experience the new, spicy taste right on the spot. The route is secret, but JACK will not be missed. But beware: JACK FIRE is faster than the fire brigade and quite quickly at the next location.
In the autumn, the FIRE mobile will be on the road in more cities across the country, giving scene-goers a hot FIRE evening.
TONIGHT. TWO WORDS. JACK FIRE
DROPS FOR DROPS - INDEFINITELY JACK
There are over a dozen theories as to why Jack Daniel named his whiskey "Old No.7." One of them says he wanted to memorialize the seven most important women in his life. But only Jack knows the real reason - and he keeps his biographers guessing. Old No.7 has been produced according to Jack Daniel's unchanged original recipe since 1866. Its smoky, mild aroma has made it one of the best-known whiskey classics. Whether neat, on ice, with cola, ginger ale or in a cocktail, it's hard to imagine bars around the world without Jack.
Charcoal Mellowing
Every Tennessee whiskey from Jack Daniel's is made with the iron-free water from the cave spring in Lynchburg and goes through the "Charcoal Mellowing": wood from the sugar maple is burned to charcoal in a controlled way and piled up three meters high. The whiskey seeps through this filter drop by drop before being poured into homemade barrels.
Making Your Own Barrels
A barrel is a longtime companion for a whiskey. And it's one of the most important ingredients. That's why Jack Daniel's builds its own barrels: from American white oak and carefully handcrafted. Toasting the barrel wood ensures that the sugar in the wood caramelizes and gives the whiskey its rich amber color. Each barrel is used only once, because for the aroma and color of Jack Daniel's whiskey you want only the best that a white oak barrel has to offer
