Bordeaux Action Weeks for the first time in Frankfurt
Collaboration with 21 wine merchants and restaurateurs in September
.Grüne Gans, Maaschanz, Ambach, WeinSocietät, Weinkeller Peter Dünker, Weingarten and Weinkellerei Höchst - just a small selection of the Bordeaux wine trade association's partners for this Bordeaux late summer in Frankfurt. At these and numerous other retailers and restaurateurs, the motto for the whole of September is: Bordeaux - there is so much to discover!
The focus of the campaign weeks, which are taking place in Frankfurt for the first time, is to show the diversity of Bordeaux wines and make them tangible. For this purpose, the 21 partners offer very different actions: Wine tastings, seminars with wine experts, snacking à la Bordelaise as well as Bordeaux menus with several courses and matching wine colours are to facilitate the consumers' access to Bordeaux.
Because Bordeaux wines are not - as often believed - always red and expensive. On the contrary: the fresh white wines or also the fruity rosés do not have to hide at all.
Bordeaux in the City - Promotion Germany-wide
Frankfurt is a station within Germany-wide promotion activities of the professional association for Bordeaux wines, which started in June. A total of 140 wine merchants, wine bars and restaurants are being recruited to offer tastings, seminars and discovery packages under the Bordeaux banner. The promotions will conclude in Berlin in October, following Hamburg, Munich, Düsseldorf and Frankfurt. More information at:
<link http: www.bordeaux.com de inthecity _blank>www.bordeaux.com/en/inthecity
Conseil Interprofessionnel du Vin de Bordeaux
The Conseil Interprofessionnel du Vin de Bordeaux (CIVB) was founded in 1948. It is the link for representatives of all sectors of the Bordeaux wine industry: viticulture, trade and brokers. The association pursues overarching goals in the areas of economics, research <x>ampersand</x> quality as well as marketing. In addition to these tasks comes the protection of the general interests of the industry, the protection of the growing area, the fight against counterfeiting and the development of wine tourism. It is headed by a president elected every three years either from among the winegrowers or the merchants
Text from: segmenta communications GmbH
