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Consumers vote Yellow Pages into the top 3 best online portals in Germany

19.05.2020 | 15:59 Clock | Business
Consumers vote Yellow Pages into the top 3 best online portals in Germany

In the area of customer service, the specialist for business directory listings achieves first place.

Yellow Pages has been awarded "Germany's Best Online Portals 2020" . As part of a representative consumer survey by the German Institute for Service Quality and the news channel n-tv, a total of 624 online portals from 53 industry categories were evaluated on the basis of more than 40,000 customer votes. The subject of the investigation was customer satisfaction in the areas of offer and performance, customer service as well as Internet presence, which were subdivided into further criteria such as quality and variety of the service offered, friendliness and advisory competence when dealing with customer enquiries or information content and user-friendliness of the website. The willingness of customers to recommend the site to others was also queried.

Gelbe Seiten was thereby voted by consumers into the top 3 of the best online portals in Germany in the category of business directories. In the area of customer service, the specialist for business directory offers took first place. "For us, the ‚Germany's Best Online Portals' award is a very important distinction, as it reflects the actual satisfaction of consumers. The placement of Gelbe Seiten in the top 3 shows us that we meet the wishes of the customers with our offer. Of course, we are particularly pleased with the extremely positive feedback from consumers on the advisory skills and friendliness of our employees in the publishing houses," says Uwe Breier, Managing Director of Gelbe Seiten Marketing Gesellschaft.

As Germany's most comprehensive yellow pages directory, Gelbe Seiten offers consumers a wide range of digital and online services that are continuously being developed. Features such as the online guides or the referral service provide users with practical tips and provide concrete assistance for many everyday situations. With just a few clicks, consumers can find quality-checked services in their area or have an offer prepared directly. The focus is always on user-friendliness, which is reflected in the clear structure of the website and online features as well as in the ease of use.

About Yellow Pages
Gelbe Seiten is jointly published by DTM Deutsche Tele Medien and 15 Yellow Pages publishers. The publisher GbR ensures that the diverse content of Gelbe Seiten, as a specialist in business directory offerings, is available to users as a book, online and mobile via as well as, among other things, as apps for smartphones and tablets, and is continuously developed further. In 2019, Gelbe Seiten products recorded approximately 637 million uses* across all media. The name Gelbe Seiten is a protected word mark in Germany and registered to Gelbe Seiten Zeichen-GbR. Likewise, there is, among other things, trademark protection for Gelbe Seiten Zeichen-GbR for an abstract use of the color yellow.

*Source: "GfK study on the use of directory media 2019"; representative survey of 16 thousand people aged 16 and over, Commissioned by: Gelbe Seiten Marketing GmbH, Das Örtliche Service- und Marketing GmbH, Das Telefonbuch-Servicegesellschaft mbH.

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