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Indispensable for everyday life: The optimized online guides from Yellow Pages

26.09.2018 | 16:46 Clock | Business

Frankfurt am Main, 26. September 2018 Effective immediately, the three topic worlds of Gelbe Seiten, Healthier Living, Home & Garden as well as Law & Finance, receive a new guidebook structure. The reader finds to the search word of its choice bundled everything worth knowing, useful pieces of advice, recommendations for action for the practice as well as contact information to suitable enterprises locally. Who is interested on a long-term basis in a certain topic, can subscribe the councellors in the medium term also. In addition, the advertisers of Yellow Pages can present themselves optimally, since they are displayed precisely to the respective guidebook.

Healthier living: Common diseases such as diabetes, high blood pressure or back pain can be alleviated through their own initiative. Here Yellow Pages helps with articles about health and the body, names experts in conventional medicine and alternative healing methods and how you can help yourself. Seasonal article series with appropriate exercise tips, depending on fitness level, and nutrition round out the offering.
Home & Garden: How do you fulfill your dream of the perfect lawn or your own photovoltaic system on the roof? Whether simple everyday questions or complex issues: The home & garden guide from Yellow Pages knows the answer. Those who like to pick up a hammer themselves will find instructions and information on the right tools and where to buy or rent them in the Do-it-yourself section. If the expert is in demand, the suitable addresses of the specialist are indicated sorted thematically - in the future inclusive prices and extended contact functions. Readers who have neither house nor garden will also be picked up: For example, those who prefer to spend the summer on the balcony will receive tips and tricks about balconies.
Law & Finance provide a basic understanding of legal issues through knowledgeable expert articles. Whether it's diesel driving bans, travel defects or barbecuing neighbours, easy-to-understand guides explain from a simple perspective how readers can reach a solution. Those who would nevertheless prefer to commission a specialist can contact the relevant specialist.

Sven Dey, Managing Director of Gelbe Seiten Marketing Gesellschaft: "The revised Yellow Pages guidebooks bring small and medium-sized entrepreneurs and readers together even better. The readers receive clearly and practically everything worth knowing to their search inquiry and kind-referred topics and yellow pages makes an optimal presentation for commercial customers possible. This makes the digital platforms of Gelbe Seiten the ideal everyday companion and marketplace around the topics of healthier living, home <x>ampersand</x> garden as well as law <x>ampersand</x> finance."
The theme worlds of Gelbe Seiten were launched in 2015. Since then, they have attracted a large number of new readers. The eponymous fan pages on Facebook have around 400,000 fans to date.

About Yellow Pages:
Gelbe Seiten is jointly published by Deutsche Tele Medien and 17 Yellow Pages publishers. The publisher GbR ensures that the diverse content of Gelbe Seiten, as a specialist for business directory offerings, is available to users as a book, online and mobile via, as well as apps for smartphones and tablets, among others, and is continuously developed further. In 2017, the products of Gelbe Seiten recorded approx. 880 million uses* across all media. The name Gelbe Seiten is a protected word mark in Germany and registered to Gelbe Seiten Zeichen-GbR. There is also trademark protection for Gelbe Seiten Zeichen-GbR for an abstract use of the color yellow.

*Source: GfK study on the use of directory media 2017; representative survey of 15 thousand people aged 16 and over]]. People aged 16+

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