On October 23, 2023, Cathay's Light Your Way to Asia art installation was ceremoniously opened at Roßmarkt in Frankfurt am Main. Exactly at 6:30 p.m., at nightfall, 41 lanterns shone on a generous exhibition area of over 64 square meters, illuminating one of the central squares in the Main metropolis. Designed as a "transit experience", this artwork provides an artistic way to explore Cathay Pacific's 15 most popular destinations in Asia from Frankfurt am Main, awakening a longing to travel. Each lantern represents one of the most sought-after destinations in Asia, including well-known places such as Singapore, Bali, Bangkok, Tokyo and Ho Chi Minh City.
By scanning the QR codes on the lanterns, interested travelers can not only trace the unparalleled flight experience with Cathay Pacific to their respective destinations, but also immerse themselves in the fascinating world of Cathay. Here, they will learn why Cathay is the first choice for world-class travel experiences, featuring exclusive gastronomic experiences, luxurious hotels and unique on-site activities.
Brian Tsoi, Area Manager Northern Europe, explained: "We want to take travelers beyond their destinations and connect them with different cultures and people around the world. The art installation in Frankfurt is a significant step in our current global Feels Good to Move campaign, which celebrates our passion for travel and Cathay as a new premium lifestyle brand. With this unique art installation, we aim to further cement our reputation as one of the world's leading service brands and connect directly with people who love to travel. What exciting trips are coming up next, and how can we help make them memorable? Light Your Way to Asia is symbolic of this mission."
Light Your Way to Asia can be seen at Roßmarkt in Frankfurt from October 23 to 25, 2023. More impressions of the opening event and art installation are available here.
For more information on Cathay Pacific, visit www.cathaypacific.com
