With the presentation of new facade art, Lord Mayor Peter Feldmann has conveyed the congratulations of the City of Frankfurt am Main to the Frankfurt University of Applied Sciences (Frankfurt UAS) on its anniversary year and pledged a substantial financial contribution from the City of Frankfurt to the planned celebrations. This is to support the "Festival of Cultures - Strengthening Diversity!" planned for October 2021. The university on Nibelungenplatz will be no less than half a century old this year. Of course, this must be celebrated - even under pandemic conditions. For the anniversary year under the motto "50 years of Frankfurt UAS - shaping the future together", those responsible have planned various campaigns and events - digital and "on site", depending on what the pandemic situation allows in the coming months.
"Diversity is the DNA of this city," said Mayor Feldmann. "Frankfurt's strength has always been to see differences not as a threat, but as an enrichment. We are a city of discourse, togetherness and acceptance. The fact that Frankfurt University wants to celebrate its 50th anniversary with a festival of cultures is a wonderful commitment to this city. What I particularly like about it is that we already have a foretaste of this - in the form of a mural on the festival motto 'Diversity strengthens'. So you can see it from afar: Frankfurt University is a place of education for everyone - no matter where you come from."
"In the course of our anniversary year, we will be organising several activities that will integrate Frankfurt UAS even more visibly into the city of Frankfurt. We want to make it clear how much we have helped to shape this city, and how much this university wants to continue to contribute to its further development with its expertise," says university president Frank Dievernich. Dievernich explains that the city is supporting the Festival of Cultures for university members and alumni on campus: "'Diversity strengthens' is not only one of the key messages of Frankfurt UAS, but also stands for the diversity of the Main metropolis, in which the university has been located for 50 years. We thank Lord Mayor Peter Feldmann for the city's generous grant, with which it values our activities." The festival is intended to reflect the diversity of cultural backgrounds and nations at Frankfurt UAS and to promote togetherness through exchange, music and culinary delights. Current members of the university will celebrate together with alumni, creating plenty of space for new contacts.
The congratulations were therefore delivered in front of the "Diversity Strengthens" motif of the anniversary campaign "Façade Art on the Campus Mile", which is already underway. The redesign of the façade of Building 8 has a visually impressive effect on the city, particularly due to its location on the highly frequented Nibelungenallee. The artist Philipp Schäfer, who is part of the urban art movement, is a lecturer at the university. He has created a visual narrative for the building's façade that stands for "Opportunities through Education" and thus makes the university's values in and for Frankfurt visible. You can also find out more at: http://www.frankfurt-university.de/fassadenkunst
In addition, the anniversary year will also be very present in Frankfurt's cityscape through the highlight projects "Knowledge to go" and an anniversary tram. From spring onwards, the anniversary logo will be displayed as a large stand logo at central locations in the city, so that as many Frankfurt residents as possible can be reached. Anyone who scans the QR code on the logos with their smartphone will receive a portion of "knowledge to go". The codes are linked to audio contributions from researchers and lecturers at the university.
