In recent weeks, Eintracht have suffered a number of defeats on the pitch. Away from the stadiums, on the other hand, things are going great: the "AUF JETZT!" campaign, which was relaunched a few weeks ago, has already managed to collect over half a million euros in donations for a good cause. An important part of the campaign was, among other things, the financial redemption from day ticket, season ticket and hospitality sales. 30,000 season ticket holders, around 80,000 day ticket purchasers and over 1,000 customers in the business seats, boxes and sponsors area were able to decide, as an alternative to the refund of the amounts attributable to the last five home games of the season, to donate all or part of the money to one of the five institutions involved in the "AUF JETZT!" campaign - the Arche Frankfurt, the Frankfurter Tafel, the German Red Cross Frankfurt, the Diakonie Hessen and the Frankfurt University Hospital.
And many chose to donate, raising the handsome amount. And that doesn't include the proceeds from the sale of the campaign T-shirts and mouth-nose protection masks, which can still be purchased online and in the fan shop in the MyZeil shopping centre, as well as the numerous individual donations or the deposit proceeds from the donated empties from the collection tours. These continue to take place every Wednesday. Also not yet included are the numerous donations in kind from sponsors (FFP2 masks, wheel sets, etc.) or private individuals.
Board member Axel Hellmann is enthusiastic about the willingness to donate: "We wanted to mobilize people with words, tackle with deeds and support with material and financial donations. We are very pleased that we have succeeded very well. I would like to express my gratitude to the Eintracht family, which has once again shown in these times of crisis the strength and power it can unleash through its great cohesion when it counts. The commitment that our supporters from all areas of society and the stadium have brought to the table is remarkable. If you take into account that there are also numerous own and very successful activities from the fan scene, this is a Frankfurt unique selling point."
So far, a good half of all those entitled to a refund have reported back. The option of refunding via the ticket exchange will continue until 30 June 2020. From 1 July 2020, refunds will require the day and season tickets to be sent in to Eintracht Frankfurt. Any refund amounts that arise can still be donated accordingly.
"We are excited to see what other donation volumes come together in the coming weeks," says Axel Hellmann, who continues to count on the Eintracht family's great willingness to donate.
All information is available on www.eintracht.de/aufjetzt