From 19 February to 17 April, the Frankfurt Selfie Point will be stopping off at the NordWestZentrum, bringing a touch of city life to the north of Frankfurt. The project is designed as a travelling meeting place and will travel through various districts of the city. It is initiated and supervised by the Dachverband der Frankfurter Gewerbevereine e.V. (Frankfurt Trade Associations Association) in cooperation with the City Marketing Department of the City of Frankfurt am Main. The idea behind it is to bring people together, make districts more visible and create encounters. Each station becomes a place where people can meet, exchange ideas and show what Frankfurt is all about – true to the motto: We are all Frankfurt.
In the NordWestZentrum, the Selfie Point connects the neighbouring districts of Heddernheim, Praunheim and Niederursel in particular. As a central meeting place in the north of Frankfurt, the centre offers the perfect setting for bringing neighbourhoods together and capturing shared moments. The focus is on the five-metre-long and two-metre-high lettering "FRANKFURT". Each letter stands for a typical aspect of the city:
F for apple wine culture – the "Stöffche", which stands for conviviality.
R for skyline – the striking image of "Mainhattan".
A for eagle coat of arms – a symbol of tradition and pride.
N for banking metropolis – with the European Central Bank as its defining symbol.
K for Geripptes – the classic apple wine glass.
F for Römerberg – the historic heart of the city.
U for twin cities – an expression of international solidarity.
R for Goethe – Frankfurt's most famous son.
T for green sauce – the original culinary delight with seven herbs.
A traditional Bembel jug completes the installation and makes the selfie point a real eye-catcher.
Big competition on site:
Simply take a selfie at the FRANKFURTlettering and, with a little luck, win one of 5 x 100 euro NWZ vouchers.
What makes it special is that the selfie point doesn't stay in one place, but moves around the city. This allows Frankfurt to be experienced in its individual neighbourhoods – right on your doorstep and in the midst of everyday life.
