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Brand Gala 2018 - And the Brand Oscar goes to...

02.11.2018 | 19:56 Clock | Business
Brand Gala 2018 - And the Brand Oscar goes to...

For the now 14th time, the "Oscar of German Marketing" was awarded last Saturday evening at a glittering gala in the Alte Oper. The "Golden Brandeisen" awarded by the Marketing Club is one of the most important marketing awards in Germany, which is why the who's who of the industry and numerous celebrity guests such as actress Bettina Zimmermann came to the Main metropolis again this year to award exceptional achievements in brand management. At an excellent gala dinner and framed by a first-class show programme, the coveted award was then presented.

The 2018 "Golden Brand Iron" goes to the supermarket chain EDEKA. "We love food" - an ingenious claim that fits perfectly into today's world, the jury also attested in its statement: "Products and services are created in factories and offices, but brands are created in hearts. And the best key to the heart is love." Jürgen Mäder, head of Edeka Südwest, proudly accepted the award. But he was not the only one to rejoice on this magnificent evening.

Because in addition to the "Golden Brandeisen", the young talent award, the "Goldene Sprungfeder", has also been presented at the gala since 2015. For the first time, the Frankfurt Spring was offered this year as an applicant award, the selected candidates had to prove themselves in advance in a pitch. Among them, the start-up "Superkorb", a shopping app for everyday shopping, stood out. And for this, it deservedly received the "Golden Spring 2018". Congratulations!

In addition to the dinner, the 500 guests were once again treated to the big brand quiz, where smoking heads were evident even among seasoned industry insiders. All in all, it was a glamorous evening that more than deserved the name gala.

For more info on the brand gala, visit: <link http: _blank>

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