Postponement due to Covid 19 pandemic | The awards "Golden Brandeisen" and "Frankfurter Sprungfeder" also suspend for one year | MCF club program runs regular again
The board of the Marketing Club Frankfurt around president Claudio Montanini decided these days to postpone the Marken Gala 2020 to 2021.
Due to Corona-related constraints, the festive event, which brings together the marketing community from all over Germany, cannot be implemented on the usual scale and quality. "There would certainly have been ways to hold a "Marken Gala Light" with a significantly smaller number of participants, a reduced programme and an elaborate hygiene concept. However, that would not have been a Marken Gala with style and charm, as our guests and partners rightly expect. Also economically the risk is not justifiable under the basic conditions. We thank our sponsors and the Alte Oper Frankfurt for their understanding and look forward with anticipation to the 16th Marken Gala 2021", says Club President Claudio Montanini.
The Marken Gala, which attracts up to 600 guests to the Alte Oper Frankfurt every year on the last Saturday in October, is one of the prominent events in the calendar of the German marketing community, but also of Frankfurt's urban society. The legendary brand quiz enjoys cult status among insiders.
In addition, two coveted awards are presented: Since 2004, the Golden Brand Iron - often referred to as the "Oscar of Marketing" - has been a fixture. The successor to the 2019 winner, chainsaw manufacturer Stihl, is thus still a year away. The "Hall of Fame" also includes Jägermeister, Lufthansa, Nespresso, Loewe, Red Bull, Ikea, adidas, Pampers, Ritter Sport, Kärcher, Bahlsen, dm and Edeka.
The "Frankfurter Sprungfeder" is an award for young companies on the "leap" to becoming a brand, which the Marketing Club Frankfurt has been presenting since 2015. Also for this award, the successor of the companies Cobi, Store2be, CargoSteps, Superkorb and braceless will be honored by the relocation only next year.
The normal program of the Marketing Club Frankfurt is now back on a regular basis. After several months of digital-only formats, face-to-face events - taking all specifications into account - are now also increasingly being held again, as well as hybrid formats on site with live streaming.
More information is available HERE on the Marketing Club Frankfurt website.
