The leading family platforms in the Rhine-Main region, RheinMain4Family and Happy Kids Ausflugstipps, have formed a strategic alliance to create the "Four Little Monkeys Alliance". The aim of this cooperation is to have an even stronger joint presence for families. The alliance unites the region's widest-reaching channels and creates a single point of contact for advertisers with family-relevant offers.
One of the central components of the alliance is RheinMain4Family, the first online family guide for the FrankfurtRhineMain region and a firmly established source of inspiration for families with children from birth to teenage years for nine years. The editorial content, specials on family-related topics, excursion tips, the 4Family events calendar and coupons reach the top target group primarily via the website with the widest reach in this genre.
A key component of the alliance is Julia Rodriguez Diaz, Germany's most successful and widest-reaching blogger and influencer for family excursion tips, known from Instagram and TV. As "Mom of Three", Julia is not only a point of contact for family-friendly activities and events, but also an inspiration for her followers. With great attention to detail, she takes her community on her Instagram profile to various excursion destinations every day, including those outside the region, and inspires them with authentic experiences. Björn Fritsch, founder of RheinMain4Family, emphasizes: "Julia Rodriguez Diaz is the heart of our alliance. Her approachable and authentic personality is the reason for her success."
Another highlight in the alliance's portfolio is the Festival4Family, Germany's largest family fair in festival format. Every year in May, the one-day festival attracts over 10,000 visitors to Frankfurt am Main and offers suppliers from the leisure, toy, gaming, promotion, education, automotive, travel, home and garden sectors a unique platform to reach their shared customer base.
The target group of the Four Little Monkeys Alliance is made up of families, including young target groups from generations Z and Alpha as well as parents from generations X and Y, mainly from the FrankfurtRhineMain metropolitan region, who want to be specifically informed about family-related topics. The cooperation enables companies to address this target group effectively and in a targeted manner while benefiting from the many years of experience and established position of the alliance members.
Through the strategic alliance of RheinMain4Family and Happy Kids Ausflugstipps, families gain access to a wide range of high-quality family excursion tips and relevant information - at no cost. The alliance attaches great importance to making a valuable contribution to family life in the region by offering free access to its content.
The high findability of the respective platforms is a decisive advantage for marketing managers who want to target families specifically. Bundling the channels with the widest reach in the region not only increases visibility, but also minimizes wastage. Advertisers have the opportunity to promote their family-friendly offers with just one package and reach potential customers effectively.
"Our free offer for families and high findability at the same time are the key to real impact. We believe that every family should have access to our offer. At the same time, we offer advertisers an efficient way to place their message in a targeted and effective way. With our unique packages, we enable real impact for all stakeholders", emphasizes Simone Wilmot, Managing Director of Four Little Monkeys GmbH.
The Four Little Monkeys Alliance enables advertisers to promote their family-friendly offers more effectively while benefiting from the widest reach with just one touchpoint. It stands for targeted advertising with real impact and underlines the alliance's commitment to take a leading role in family communication in the Rhine-Main area to create sustainable added value for families and businesses alike.