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IAA 2019 - Between Future and Tradition

12.09.2019 | 12:15 Clock | Business
IAA 2019 - Between Future and Tradition

The IAA, so popular in itself, is not necessarily under a good star in 2019. For some time now, the show has been struggling with big-name exhibitors no longer coming to Frankfurt. And then some climate activist groups are going full confrontational, by announcing massive demonstrations for, of all things, the high-traffic visitor days.

In fact, this year's IAA feels very different than before. Even big players like Mercedes have slimmed down their trade show presence considerably, and in the halls where stands used to be tightly packed together, there are a lot of empty spaces this time around. There is also a lack of truly spectacular presentations as seen in the past. On the other hand, many exhibitors seem to be trying a little too hard to show their particularly environmentally friendly side. And yet, even in this comparatively "light" version, a visit to the IAA is interesting and worthwhile - whereby it is precisely the look into the past that provides particular pleasure.

But first, let's look forward. After all, the IAA is still the most important international flagship event for the mobility of the future. And like the entire automotive industry, the IAA is changing: from an exhibition to a comprehensive platform where all the relevant players in sustainable, individual mobility will be present in an even more diverse way this year - manufacturers, tech companies, suppliers, mobility service providers, start-ups. Simply looking at cars is no longer the case - 2019 also saw a stronger focus on information exchange and experience than before.

Experience the future of mobility at the IAA Experience

With the Test Drive on the Open Air Grounds West (F10) you can experience the latest mobility trends up close. Established brands such as Ford, Honda, Hyundai, Jaguar, KIA, Renault/Dacia, Volkswagen and Ionity, among others, invite you to test drive the latest developments yourself. An autonomously driving shuttle bus from Continental will take visitors around the IAA grounds. Whether on the open-air site or in the city - on-board cameras will broadcast the personal experiences and present them to the spectators on the IAA stage.

The E-Move Track combines e-mobility and light vehicles. Here, participants have the opportunity to test electric bikes and gain experience on e-scooters - outside of public road traffic, with steep turns, a vibrating track, terrain boxes and more.

The off-road course on the open space of the Agora offers special driving experiences for outdoor fans in particular with its ramps and downhill sections. Here, brands such as Audi, Ford, Hyundai, Mercedes-Benz, Seat, Skoda and Volkswagen complete the programme and present off-road vehicles and SUVs in various sizes - also with electric drive. Food courts and many other offerings thus turn the Agora into a multifaceted experience arena.

Younger visitors will discover the future of mobility in a playful way at Kids World. With an exciting "scavenger hunt", exhibitor-specific activities and special shows, even the little ones will experience the future of mobility in a completely new way. With the new family ticket (35 euros, two adults and up to three children), families also receive a voucher for two free soft drinks.

The future also has tradition

A real highlight of this year's IAA is a glimpse into the past, which will open up to you in the IAA Heritage by MOTORWORLD areas. Here you'll get to see some exciting classics that will teach you about the fascinating history of individual mobility. The format focuses on classic automobiles and motorcycles in the premium segment as well as related high-end craftsmanship. Here you can not only revel in the past, this area also skilfully bridges the gap between the past and the future. Looking into this hall is really worthwhile.

Even if you notice that the IAA is presenting significantly less here than in recent years, there are still enough attractive offers that make a visit worthwhile - whether looking into the past or into the future with electric mobility or self-driving cars. The first two days of the trade fair are reserved for trade visitors, from Saturday onwards the IAA is open to everyone.


12. To 22 September, 12th + 13th For trade visitors only

Opening hours: 09.00 - 19.00

NEW: After Work Day on Friday, 20 September 2019 11.00 - 21.00 PM

Tickets can be purchased HERE

For all other info go to:

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