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It doesn't always have to be garbage: Corona boom for the #MainBecher

03.07.2020 | 14:13 Clock | Citywhispers
It doesn't always have to be garbage: Corona boom for the #MainBecher

Everywhere you look right now, people are talking about the rising trash problem Frankfurt is facing. Also we have reported HERE about it. But there is another way! This is proven by the significantly increasing demand for the reusable cup deposit system of the FES, the #MainBecher, since a few weeks! And also the number of join-in Cafés has increased since the end of April.

FES Managing Director Dirk Remmert says: "The massive increase in to-go waste in public spaces during the Corona months has made one or two restaurateurs and their consumers think twice. We're glad to see that sustainability hasn't completely vanished into thin air as a result of Corona."

The most prominent newcomer to the participatory Cafés is the long-established coffee roaster Wacker with its four affiliated Cafés in Frankfurt. With Kaiser Biobäckerei, another bakery chain was also acquired after Kröger's Brötchen and Schaan. They all sell the #MainBecher or exchange it upon return for a deposit token or optionally a freshly rinsed cup.

The overall increase in demand is also reflected in repeat orders. Some companies have now decided to enter into a premium partnership and, for example, bring #MainBecher with their own branding among their customers. The popularity of the #MainBecher in social media is also increasing significantly. Followers on Instagram are up over 50 percent since April, and over 40 percent on Facebook - a sign of the growing interest among citizens.

Read more about the #MainBecher HERE

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