Eintracht Frankfurt can continue to rely on the support of LOTTO Hessen GmbH over the next three years. The premium partnership between the Wiesbaden-based company and the reigning DFB Cup winners, which has been in place since the 2013/2014 season, will be extended by a further three years until June 30, 2021 at the start of the new season. In the new contract, LOTTO Hessen has an exclusive right regarding "lotteries" and "instant lotteries/rouble tickets".
"With LOTTO Hessen, we have an important, reliable and loyal partner at our side. Another key reason for extending our partnership was LOTTO Hessen's great willingness to innovate. In the future, we will also expand our partnership more strongly into digital business areas," says Eintracht board member Axel Hellmann, "here, two strong brands can still achieve a lot together."
Dr. Heinz-Georg Sundermann, Managing Director of LOTTO Hessen GmbH adds: "Eintracht Frankfurt and LOTTO Hessen are both long-standing and perfect partners. We are united by our focus on digital topics as well as our passion for sport, which LOTTO Hessen has been offering for almost 20 years with its sports betting service ODDSET. And the necessary bit of luck is also an important concept for both a lottery company and a football club. We are happy to continue the tried and tested partnership of many years and wish the club good luck for the coming season, both nationally and internationally."
Julia Flink, Senior Director of the Lagardère Sports team, added: "We are delighted to continue our extensive cooperation with our long-standing premium partner Lotto Hessen. The regional solidarity will be further strengthened and expanded through the partnership. We look forward to continuing to support and accompany LOTTO Hessen in the coming years." (Eintracht Frankfurt Fussball AG)
