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Passion for wine in the heart of Frankfurt: Lena Roie remains Wine Queen

11.03.2024 | 12:40 Clock | Culinary
Passion for wine in the heart of Frankfurt: Lena Roie remains Wine Queen

Lena Roie extends her term as Frankfurt Wine Queen

ffm. Frankfurt has a special feature when it comes to wine: a wine-growing region right on its doorstep. The Lohrberger Hang is the city's own vineyard and the easternmost foothills of the Rheingau. It is also the sponsor vineyard for the Frankfurt Wine Queen. Lena Roie, who has held the office of Wine Queen since 2021, officially extends her term of office. In this role, she has since given Frankfurt's local winegrowing industry a face at home and abroad and presented the Main metropolis and Frankfurt wine at numerous festivals and events.

"I am very pleased that I can continue to represent my passion for wine and my love for my home city as Frankfurt's Wine Queen," says the Frankfurt native. "Over the past few years, I've been on the road a lot and have been able to bring people together, advise them and help them find a new favorite wine. I am honored and delighted that my term of office has now been officially extended," she adds.

Lena Roie comes from the well-known Frankfurt showman family Roie and grew up at the festivals of the Rhine-Main region. After training in the hotel industry and working abroad, she joined her parents' company and runs a wine stand, among other things. She is also currently training to become a sommelier.

Since 2017, Frankfurt has had an official wine queen. The basis for electing a wine queen is membership of the Rheingau Winegrowers' Association, which Tourismus+Congress GmbH Frankfurt am Main (TCF) has taken on on behalf of the city of Frankfurt - as well as the coordination, support and operational planning of the wine maiden.

"In Lena, we have gained an accomplished professional as Frankfurt's wine queen. As an ambassador, she promotes our wine and our beautiful region far beyond our borders. Lena performs the office of Frankfurt Wine Queen with great enthusiasm and passion and we are delighted that she is extending her term of office," says TCF Managing Director Thomas Feda.

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