The IQOS boutique in Frankfurt am Main is moving from Salzhaus 2 to one of Germany's most famous shopping streets. Adult smokers can now get information about Philip Morris' tobacco heater on two floors in the new location on Zeil 123.
Not only did many interested visitors come to the grand opening celebration last week, but also a few celebrity godfathers. Oliver Pocher, Sophia Thomalla and presenter Ulla Kock am Brink provided a little glamour at the party. There was reason to celebrate especially because it is no ordinary store that was opened here. Rather, the former IQOS store in Frankfurt has become the world's largest IQOS boutique with its move. In the process, the space was more than doubled from 97 to 243 square meters, as well as an additional floor. Adult smokers had already been able to find out about the alternative to cigarettes and purchase the popular tobacco heater in the previous IQOS store since May 2017.
"With IQOS, Philip Morris stands for a smoke-free future," said Markus Essing, CEO of Philip Morris GmbH. "The great popularity of our product has prompted us to open the largest IQOS store worldwide to date in an absolute premium location in Frankfurt am Main."
In addition to the IQOS boutique in Frankfurt, there are 52 other IQOS stores and corners nationwide. But only Frankfurt can boast of being able to offer the world's largest store. For more information, you can also visit www.iqos.com
Address: Zeil 123, 60313 Frankfurt am Main
Opening Hours: Monday to Saturday, 10.00 - 20.00
