The IQOS boutique in Frankfurt am Main is moving from Salzhaus 2 to one of Germany's most famous shopping streets. Adult smokers can now find out more about the tobacco heater from Philip Morris in the new location on Zeil 123 on two floors.
Not only many interested visitors came to the grand opening ceremony last week, but also a few celebrity godparents. Oliver Pocher, Sophia Thomalla and presenter Ulla Kock am Brink added a little glamor to the party. There was a particular reason to celebrate because this is no ordinary store that was opened here. Rather, the former Frankfurt IQOS store has become the world's largest IQOS boutique with its relocation. The space was more than doubled from 97 to 243 square meters and an additional floor was added. Since May 2017, adult smokers have been able to find out about the alternative to cigarettes and purchase the popular tobacco heater in the previous IQOS store.
"With IQOS, Philip Morris stands for a smoke-free future," says Markus Essing, CEO of Philip Morris GmbH. "The great popularity of our product has prompted us to open the world's largest IQOS store to date in an absolute premium location in Frankfurt am Main."
In addition to the IQOS boutique in Frankfurt, there are 52 other IQOS stores and corners across Germany. But only Frankfurt can boast of having the world's largest store.
Address: Zeil 123, 60313 Frankfurt am Main
Opening hours: Monday to Saturday, 10.00 - 20.00
