Just in time for the start of autumn, toom is making Frankfurt's main shopping street shine with extra colour: On 4 October, toom is opening a PopUp Store in the MyZeil shopping centre on over 200m². The innovative store concept offers everything a painter's heart desires, from modern wall paints to classic varnishes and practical accessories. In addition, regular theme days offer space for inspiration, craft tips or handicrafts.
For three months, the "Stadtbunt by toom" PopUp Store is all about painting, wallpapering and trying things out: The temporary store concept puts the spotlight on toom's diverse paint and renovation range. With its range, toom is targeting both experienced DIY enthusiasts and do-it-yourself beginners looking for inspiration for their own four walls.
In addition to paints, varnishes and wallpapers, a creative workshop in the store invites customers to try out all the paints and painting tools on offer every day.
With "Stadtbunt by toom", the DIY chain is already opening its second PopUp Store. With this format, toom is primarily acting as a source of inspiration and a supporting hand for DIY projects: With the store and the paint assortment, they want to offer ideas and creative approaches for interior design. This format is more about reaching new customer groups and showing that toom is more than the classic DIY store.
All hobby painters and DIY enthusiasts will find the PopUp Store "Stadtbunt by toom" from 4. October to 31 December in the shopping center MyZeil, on the 1st floor.