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The "Marketing Oscar" goes to the biscuit

30.10.2016 | 21:11 Clock | Business
The 'Marketing Oscar' goes to the biscuit
The 'Marketing Oscar' goes to the biscuit
The 'Marketing Oscar' goes to the biscuit

Marketing Club Frankfurt awards the Golden Brand Iron at the Alte Oper Frankfurt

For the 11th time, the Golden Brand Iron was awarded on Saturday evening with a grand gala at the Alte Oper Frankfurt. The prize for exceptional achievements in brand management is one of the most important marketing awards in Germany. Claudio Montanini, President of the Marketing Club, and Ingo Kraus, Chairman of the Jury, presented this year's Golden Brandeisen to Bahlsen Managing Director Michael Hähnel. In the anniversary year, the Bahlsen cookie can thus look forward to a very special gift. Bahlsen has been producing its butter biscuit for 125 years now. Production has evolved over the years - but the recipe and the 52 teeth have remained the same. Today, the Bahlsen brand stands for modern baking, variety, quality and competence. The Bahlsen assortment is broadly positioned and sweetens life from the classic Leibnitz cookie to mini-cookies to XL brownies.

The young talent award, the Frankfurt Spring, was awarded that evening to the still young company Store2be. The aim of the Marketing Club is to accompany start-ups on their leap to becoming a brand. The online booking platform Store2be offers advertisers the opportunity to include offline action spaces in their regular marketing mix and to evaluate them on the basis of uniform KPIs.

The joy about the award winners among the approximately 530 guests from business, politics, sports and society was great. Stars and starlets were of course not to be missed. The film star Sky du Mont, the Meise twins Nina and Julia as well as the presenter and actress Palina Rojinski did not miss the opportunity to be present at the brand gala. For the first time, the Prime Minister of Hesse Volker Bouffier also welcomed the guests of the evening.

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