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What is "Frankfurt Secret"?

21.10.2019 | 16:31 Clock | Citywhispers
What is 'Frankfurt Secret'?

Frankfurt has many highlights to offer that really everyone knows. But what makes the city so particularly appealing are its many hidden treasures. 51 of them have been selected over the past months and will now be awarded the "Frankfurt Secret" signet on their shop door. With a special city map, anyone interested can go on a treasure hunt of a special kind. Markus Frank, Head of the Department of Trade and Industry, and the founding members of the "Frankfurt Secret" community of interest are inviting everyone to take part. Whether owner-operated craft businesses, fashion labels, artists, designers, bars and restaurants: what they all have in common is their uniqueness and their own touch, which makes them a "Frankfurt Secret". Each week, one of the "Secrets" selected in the first round will be presented in detail via the social media channels.

Councillor for Economic Affairs Markus Frank explains the project idea: "The small owner-managed retail trade is a valuable asset that we want to protect in the best possible way. With this beautiful project by Frankfurtians for Frankfurt and its guests, we want to show what makes the city stand out in terms of coolness and hidden qualities. In addition to the internationally known images of the banking and business metropolis, which are undoubtedly of great importance, there is also the Frankfurt am Main with its unique people, courageous business ideas and many small jewels to be discovered. I believe this journey of discovery will bring joy to many different people and it fosters the breeding ground for a growing cohesion of this scene."

Frankfurt Secret is a joint project by think tank Pantera Rosa (Florian Jöckel, Jörg Schrod, Markus Wendel), desres design Studio (Michaela Kessler) and creative agency "esistfreitag" (Amin Baghi, Vicky Prüfer).

Florian Jöckel, Founder and CEO of Pantera Rosa GbR knows: "Even for us Frankfurt insiders there are always secrets to discover. We hope that in this somewhat different scene guide for as many as possible one or the other new or rediscovery in our beloved city is there."

Amin Baghi, who in any case seeks out the city's special places with the magazine "Frankfurt you are so wonderful", adds: "Frankfurt is always being told that it needs to be more attractive - that the city is too slick and too ordinary. It gives us great pleasure to show that this is not the case."

So now the project, which has a lot of Frankfurt love, started at B74 SELECTED GOODS at Berliner Straße 74. Other stops included Frankfurter Lauftreff at Große Friedberger 37-39 and Gewürzhaus Schnorr at Neue Kräme 32.

You can find all the information about the beautiful project at

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