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Born in the Wetterau relies on crowdfunding instead of the "Lion's Den"

12.10.2018 | 08:56 Clock | Culinary
Born in the Wetterau relies on crowdfunding instead of the 'Lion's Den'

The wish of the fans is command to the team of the reigning BEST OF APFELWEIN winner "Born In The Wetterau - My Local Stöffche": In order to make the cider from the Wetterau suitable for festivals, it will also be available in cans from spring 2019. So far, the cult drink is only available in glass bottles, which are prohibited at most festivals and other large events. "But even there, the BITW community doesn't want to miss the Local Stöffche," says the founder of the cider label Kjetil Dahlhaus. For the production of the "Born In The Wetterau - Stöffche Dose" he wants to get the fans on board: Via crowdfunding, the market launch of the Stöffche can is to be realized.

30,000 euros is needed by the young company for this. "Such a small company as Born In The Wetterau is, can not handle it on its own," explains Dahlhaus. 72 percent of the fans had expressed themselves in a survey for the Stöffche can. Now all BITW enthusiasts can support the project by crowdfunding. With a contribution starting at 5 euros up to 1,350 euros, you are in for a reward. The higher the support, the more attractive the thank you: for example, you get the new Stöffche cans exclusively before the market launch at a lower price or the entrance to the "can party", can get hold of a mini flunkyball tournament against a BITW team or entire party packages that include that the BITW boss personally mixes Hesse Caipis. Especially attractive for companies: An entire europallet of the new BITW offspring for the next company party. Who wants to immortalize his name on the first 400,000 cans, mails directly to <link>

The crowdfunding runs until December 2. Those who want to participate can get information now at the crowdfunding platform startnext at <link http: stoeffche-dose _blank> . All the details of the project are described there. "By the way, the amount put in by the supporter will only change hands when the targeted minimum sum of 15,000 euros is reached in order to be able to start production of the Stöffche can," explains BITW boss Dahlhaus.

More and more young companies and startups are seeking support via crowdfunding to realize their ideas and are successful in doing so. Dahlhaus: "Not every founder eventually makes it to "Die Höhle der Löwen" or wants to tie themselves to investors." With crowdfunding, a large number of people support a project financially. It is usually organized via corresponding platforms on the Internet. As a rule, a minimum sum is fixed, which must be achieved within a certain period

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