Frankfurt am Main, February 12, 2018 - After a break from advertising in 2017, Gelbe Seiten is now launching its integrated brand campaign "Gelbe Seiten wirkt". The target group is both tradespeople and users of Yellow Pages. Yellow Pages has used the previous advertising break to revamp its digital offerings for businesses and consumers, to sustainably upgrade them with numerous new features and to build a data-driven marketing infrastructure.
The campaign is based on three pillars:
1. The brand campaign for Yellow Pages users.
The protagonists of the Yellow Pages moving image campaign are dynamic, active people who do what they spontaneously feel like doing, know how to be smart and enjoy life. The message is: Take life in your hands. With Yellow Pages as your ideal companion."
Various TV spots illustrate the positive attitude to life: with Yellow Pages, for example, you can find the carpenter who builds a table where the whole family can sit down. When your back is calling for a massage, Yellow Pages easily points out where to find the best masseurs nearby. And Yellow Pages indicate where to find suitable accommodation for a spontaneous holiday. Even in the holiday destination in Germany, the app from Gelbe Seiten reveals which shops, service providers and restaurants are nearby. No matter what challenges everyday life brings, with Gelbe Seiten three million businesses are just a click away.
From February 12, the spots will be present on high-reach TV channels of Mediengruppe RTL (RTL, Vox, n-tv, Super RTL, Nitro), ProSiebenSat.1 Group (Sat.1, Kabel1) as well as Sky Entertainment, Disney Channel, DMAX, WELT and Sport 1. The associated radio spot campaign also focuses on the fast offer for everyday searches. The message is "It's in your hands!" It can be heard on the stations of audio marketer Radio Marketing Service (RMS).
The current brand campaign is complemented by a year-round online presence, primarily on the portals of United Internet Media (gmx.de, web.de). With all these measures, Yellow Pages achieves a very high reach and ideal visibility.
2. The content campaign. The maker stories. Yellow Pages not only knows the companies, but also the people behind them - the doers with their stories, ideas and visions. On Gelbe Seiten.de they introduce themselves individually in videos. They tell how they went their way, live their dreams and how their business is developing positively. GelbeSeiten supports the entrepreneurs in writing their own personal success story. On GelbeSeiten.de is to be seen starting from March every 14 days an inspiring advertiser: <link https: www.gelbeseiten.de gsservice machergeschichten _blank>
www.gelbeseiten.de/gsservice/Machergeschichten
. The respective story will be extended via social media.
3. The advertiser campaign. Regionally, the Yellow Pages publishers will target new and existing customers. Promotional tools will include radio spots, digital special formats, social media and digital out-of-home solutions. The promotional advertising materials include a landing page, sales flyers and brochures.
For example, an ad draws attention to the topic of location-based services to attract new customers. Shop owners can send vouchers to customers on their smartphones to motivate them to come into the shop. In addition, the topics of consulting expertise, digital options, orientation, innovation, customized solutions and partners at eye level are placed in the advertising focus.
The media planning is by Carat, Wiesbaden, and the advertising materials are by Saint Elmos, Hamburg.
Stephan Theiß, Managing Director of Gelbe Seiten Marketing Gesellschaft: "Our products and now also our integrated campaign focus on people looking for a solution in their everyday lives. We use our 360-degree communication to convey the catchy message: Yellow Pages works for everyone. Yellow Pages guides people through their lives and simplifies their everyday lives."
Yellow Pages in the App Stores
<link https: play.google.com store apps _blank>
play.google.com/store/apps/details
<link https: itunes.apple.com de app gelbe-seiten-branchenbuch _blank>
itunes.apple.com/de/app/gelbe-seiten-branchenbuch/id312387605
