Events
The Ultimate Event Guide for the FrankfurtRhineMain Metropolitan Region
March 2024
  • Mo
  • Tu
  • We
  • Th
  • Fr
  • Sa
  • Su
  • 26
  • 27
  • 28
  • 29
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31

The name goes, the bathing fun stays: "BBF" becomes "Frankfurter Bäder"

01.12.2017 | 10:33 Clock | Citywhispers
The name goes, the bathing fun stays: 'BBF' becomes 'Frankfurter Bäder'

(kus) BäderBetriebe Frankfurt (BBF) will from now on appear to the outside world as "Frankfurter Bäder". In addition to the new name and the new claim "Das reinste Vergnügen" ("The purest pleasure"), the updated brand identity also includes revised logos for the umbrella brand and the 13 adventure, indoor and outdoor pools of the municipal operation. The goal is to attract more citizens from different target groups to the pools' offerings.

 

The new look is easily accessible, likeable and catchy through the name, claim and look. The majority of visitors did not get on optimally with BBF as an abbreviation and the previous brand name. A representative survey by Kantar EMNID shows that "BBF" as a brand is only known to 24 percent of bathers. This is to change with "Frankfurter Bäder". Before the foundation of BäderBetriebe Frankfurt GmbH in 2003, the municipal baths were already advertised under this name.

"The new name is unmistakable and identity-forming", says managing director Frank Müller. The claim "Das reinste Vergnügen" puts enthusiasm and experience in the foreground. The company is appealing not only to families, children and young people, but also to athletes, senior citizens or health and wellness enthusiasts who enjoy swimming lanes, having fun in the whirlpool or relaxing in the sauna. Of course, there are many ways to enjoy oneself in Frankfurt, but none where fresh and clear - i.e. pure - water is so much in the foreground.

The new design of the brand makes it clear that many baths with a wide range of offers for everyone are part of the company: From family adventure pools to wellness landscapes to club and sports pools with fitness centers; from baby to school to senior citizen swimming. The logo of the umbrella brand shows three different coloured waves, which stand for the categories adventure pool, outdoor pool and indoor pool. The waves are taken up again in the logos of the individual pools, which also contain the name of the respective pool and an individual claim. For easy classification, the indoor pool logos show a stylized roof, the logo of the outdoor pools a simplified sun. The Rebstockbad, Titus Thermen and Panoramabad Bornheim adventure pools will retain their current logos.

The Frankfurt communications agency PSM&W, which won a corresponding tender, was commissioned to develop the new brand identity. Further communication and marketing activities, such as the relaunch of the pools website or attractive events, are being planned. With the new<link https: www.facebook.com frankfurter.baeder _blank> Facebook presence of the baths, there has been another up-to-date information portal in addition to the <link http: www.frankfurter-baeder.de _blank>website since April of this year. In addition, a lively exchange with customers takes place on Facebook

More News

TIPS